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Welcome to the UniSong Creator Studio blog

Yuanzhe (Reid) Gao · Editor 1 min read Share on LinkedIn

Welcome to the UniSong Creator Studio blog.

This is where our team publishes field notes on running influencer marketing and social-media campaigns at scale. We will write about TikTok and YouTube creator strategy, sourcing and vetting, pricing benchmarks, measurement, and anything else we learn that we think is worth sharing.

Some posts will be practitioners’ guides. Others will be case studies drawn from the campaigns we run. A few will be company announcements. All of them will come from the real work of connecting global brands with creators across China and every market our partners operate in.

We’re glad you’re here. Check back soon.

About the author

Portrait of Yuanzhe (Reid) Gao

Yuanzhe (Reid) Gao

Editor · UniSong Creator Studio

Reid writes about what actually happens inside creator marketing campaigns — the ones our team runs, the numbers we track, and what they mean for the brands and creators on either end. He was trained in economics at UBC, and favours empirical, reproducible analysis over hot takes.

Vancouver School of Economics, The University of British Columbia