Skip to main content Creator outreach for global brands.
UniSong runs the whole outreach. We find the creators, write pitches that get opened, negotiate rates without markup, and brief the content. Your team stops living in an inbox.
Most creator outreach gets ignored because it reads like SaaS spam.
The lead list isn't the problem. Almost anyone can buy or scrape one. What matters is whether a creator opens your pitch, whether the rate negotiation feels like a conversation or a shakedown, and whether you actually do what you said you would when the content goes live.
We do that part. We have sent enough cold pitches to know which subject lines get opened in different markets and which ones get you blocked. We negotiate rates without markup because the relationship is worth more than skimming a few hundred dollars off a single deal.
Five stages. One team running them.
From your brief landing in our inbox to a creator publishing the content.
-
Step 01
Sourcing
We pick creators by audience composition, engagement depth, and brand fit. Not follower count. A 200K creator with the right audience beats a 2M one with a passive feed almost every time, and we have the data on which is which across 30+ countries.
-
Step 02
Outreach
Every creator gets a pitch written for them, not a template with their name swapped in. Templates work for SaaS at 1% reply rates. Creator outreach is a different game and you can tell from the first reply.
-
Step 03
Negotiation
We negotiate the rate with the creator directly on your behalf and pass it through at cost. Our fee is what we charge you. The creator's rate is what they actually get paid.
-
Step 04
Briefing & QA
We share the brief, review every piece against brand guidelines and platform best practice before it goes live, and budget one revision round per piece. Most campaigns never use it.
-
Step 05
Reporting
Weekly reports on views, engagement, click-through, and ROI. Recommendations are honest, not optimistic. If a country isn't performing we say so.
We publish our own numbers.
Two recent analyses from our outreach data.
Country effect
Country was the strongest signal in our creator cold outreach sample
Same campaign, same pitch, same week. The country gap was several times wider than the platform gap.
Read the analysisReply timing
The half-life of a cold-outreach reply
Survival analysis on ~14,000 creator sends. About a quarter of replies land in the first hour, 95% by day seven. A practical answer to when to stop waiting on a lead.
Read the analysisYou pay us for the campaign. The creator gets paid in full.
We negotiate creator rates directly and pass them through at cost. Our fee is the campaign management: sourcing, outreach, negotiation, briefing, QA, reporting. We bill per campaign or per market, whichever fits how you operate.
See pricing
Someone is writing the pitch. Someone is reading the replies. Someone is flagging the negotiation before it stalls.
That someone is us, not you.
What brands ask us before signing.
-
What is creator outreach?
Creator outreach is the part of a creator marketing campaign where you find creators, contact them, agree on terms, and brief the work. Most teams do it badly because they treat it like SaaS cold email. It isn't. Reply rates are higher, the relationship matters more, and a single bad pitch can burn an entire local market for months.
-
How do you find creators to reach out to?
We work from a roster of about 10,000 vetted creators across TikTok, YouTube, and Instagram, plus active discovery in each campaign. We pick on audience composition, engagement depth, and content fit, not follower count. Vanity-metric creators get filtered out.
-
What is a realistic reply rate for creator cold outreach?
Higher than you've probably seen for SaaS cold email. Our recent campaign data sat well above the 1–5% range you'd expect there. The spread by country is huge though: same pitch, same week, we saw reply rates from 13% to 64% just by changing which country the creators were in. Full numbers and methodology are in our country-by-country analysis.
-
How long until the first piece of content goes live?
About 24 hours for warm-list creators we've worked with before. Five to ten days for fresh sourcing in a new market. Multi-market launches with bilingual coordination usually land at two to three weeks from brief to first wave.
-
How is this different from using an influencer platform?
Influencer platforms (Modash, Upfluence, Aspire, GRIN) are software. You do the outreach, negotiation, briefing, and QA yourself. We're an agency. Our team runs the campaign with country-specific judgment software can't replicate. If you have a strong in-house creator team in your top markets, a platform might be enough. If you're running multi-market, or you don't have that team, this is what we do.
-
Which platforms and markets do you cover?
TikTok, YouTube, and Instagram. Markets across Southeast Asia, Greater China, ANZ, North America, Europe, and Latin America. Bilingual teams in our Hangzhou and overseas offices coordinate across time zones and languages.